Video Production Newcastle Tyne and Wear (NE1): The entire process of creating video content to be used online, for home viewing or on TV, is all covered by the umbrella term of "Video Production", and it's an industry that's grown phenomenally in recent years. The resulting video content can come in many forms and could be a music video, a short film, a product video, a training video, a television commercial, a full-length movie or a business marketing video.
It is much like filmmaking, but the video recording is done on memory cards, hard drives, SSDs or optical discs, and not on film stock.
Video production in Newcastle is generally broken up into three specific steps; pre-production, production and post-production. Pre-production features all the processes that are essential before any filming takes place, like scheduling, casting, writing the script, brainstorming ideas and creating a storyboard. The Production stage is where all of the necessary video content is captured and the filming of the video occurs. Post production is the final stage where all the previously recorded material and video clips are brought together and edited to form a product which communicates a clear message or story, as was decided during the pre-production stage.
Online video marketing seems to be the most common use of this video content in Newcastle right now. The internet is so big most people really don't have a clue about the true scale of it, all they know it's extremely huge. Thanks to YouTube and other video sharing sites, the growth of video traffic has been huge in the past few years. In the past few years the number of videos has skyrocketed and they continue to dominate the scene. Online videos though, have actually been around for a long time. It's just that their importance for advertising and marketing is being increasingly appreciated.
Naturally, it was internet marketers in Newcastle who found other more profitable uses for videos and YouTube. It didn't take very long before videos began to be used for promotional and marketing purposes. The popularity of video makes all of this possible.
Online video has grown so strong that the time spent watching it is comparable to the time spent watching TV. This is because video content is more comfortable and easier to digest. Among other things, online surfers are basically impatient, and videos help to satisfy their need to spend just a little time on something. Most traffic methods dry up, become over saturated, or banned, however; this is unlikely to happen to online video.
Adding videos to your online marketing efforts is a very lucrative way of reaching your financial goals. This just goes to show that video production and marketing is only going to move forward with time, as more people start creating videos for advertising purposes. If executed by someone who is knowledgeable, videos can outperform many other marketing mediums. You can accomplish that better with some methods than others.
There's quite a wide range of marketing techniques available for getting that done. However, most of them aren't really effective for attracting targeted traffic, and some require you to make an upfront investment such as the ever popular Google Adwords. It's not just about traffic, you can use video production and marketing to build customer relationships and develop your brand. Videos are powerful market engagers because they can really draw in your audience. And the targeted visitors that you can get from producing and distributing your videos on the internet can convert extremely well. Feedback in forums all over the net is extremely positive about video.
When searching for free ways to market, you won't find one better than video marketing. Learning effective video marketing can get you off of the article treadmill, and take you to a whole new level. With digital camcorders becoming widespread, it's no longer hard to create a video and post it online for the world to see. If you want your marketing message to be spread far and wide, then video marketing should certainly give you that sort of exposure.
Videos work wonders for establishing you as a reliable source for info, and they have the power to get you in front of a lot of people. If your aim is to come up with a marketing campaign that's successful on all levels, then video marketing should certainly be on your hot-list of marketing strategies. When you put in the effort to craft a strong video, you will see that it will be worthwhile in terms of quality traffic. Every time there is a new marketing technique out, that is very effective, there are only a few people who take full advantage of it, well now it is available to everyone and should never get oversaturated.
The potential for video marketing in Newcastle is extremely viable and strong. The concept is not at all difficult, you'll simply produce a video about your service or product that is essentially a pre-sell. We'll examine just some of the many benefits and uses of video marketing in your business in Newcastle.
Videos will give your website exposure because they often rank more highly in the search engines than text content. Google bought YouTube - so that ought to tell you something. It's not really so difficult to land in the top 10 at Google with video, if you know the right process. People browsing use Google's video search engine to track down specific videos as well. Producing information using videos helps search engines with content, and its value makes marketers want to use them.
One major advantage with videos is you can tap into your market quite readily. Your videos are accessible provided that people have an internet connection. The Apple iPhone and iPad are quite popular, and among other uses people love to view videos with them. Videos won't become outdated anytime soon, as I'm sure you'll agree.
It's more than possible to greatly expand your advertising and marketing reach through the use of video. People in Newcastle feel good enough about video, that if your message is presented well, they'll listen to it. Adding top quality content to your video is a lot like just adding water, because people love watching videos so much your chances are automatically better.
People will only watch something if they are interested, so that means they'll be interested in you if they watch your videos. Therefore, that means you'll only be getting targeted traffic to your videos. Also, if you produce top quality videos then other relevant sites may embed your videos in their sites. And that will do wonders for your branding and positioning in your market. Untargeted traffic is pretty much worthless. Video can help you drive highly targeted traffic, and it's up to you to get those conversions.
Being Seen as an Expert
When you create and distribute your videos online, they have the potential to take your business to a higher level and at the same time also help you get recognised as an expert. If you're even halfway serious about becoming a strong force within a niche then you must incorporate video marketing in your marketing mix. Your target market will be able to understand you better and trust you if they start seeing you as an expert. Gaining expert status has its perks; for one, you will never have to look for customers because they will seek you out and, second, you can build a brand of products around your name. When they trust you so much, it would be easier for you to convince them to visit your website or take up your offer. And this can only be done by providing them with high quality content through your video.
Videos Should Educate
Video really appeals to the majority of people who don't pay attention to reading lots of text. There are more people in Newcastle now than ever who would rather watch a video and learn, than learn from a book, so it would only make sense to make videos to meet these people's needs also. All you need to do with your videos is to get lots of "good quality" traffic is to make them as targeted towards a niche as possible, and include information which is both interesting and informative.
Building a Brand
Creating a business brand is becoming one of the hardest things to accomplish these days. You have to find a way to get noticed and in a significant way. However, by using skilful video marketing you have the ability to reach out to your target market easily, and make them aware of what you've got to offer. You can put whatever you want in your videos, but you need to make it well-presented if you want people to watch them to the end. You can create bonds of varying strength with your visitors, it all depends on the quality of your content. It takes time and hard work, however with enough positive exposure, you'll soon become recognisable and become branded.
Indexing
It's true that search engines index videos in a separate and different manner than regular text content is indexed. This is good news for you, because with videos it becomes easier to avoid Google's duplicate content filter. As an illustration, if you write articles and submit them to article directories to build links, most of them get filtered out because they get flagged as duplicate content. But with videos you will be able to achieve excellent SEO results, plus they'll get quality backlinks for you.
Video Blogs
Everyone knows about blogging and its many uses and benefits. But by using videos, you can get into vlogging or video blogging. One thing, not seen that much either, are vlogs dedicated to niche markets. You can always find people who like video, so much so that they will visit your vlogs. But the key is to not let them become bored, so you'll need to upload regular videos. You can test this model first, but it would be recommended to add at least one video per week, two would be better. Using a vlog would distinguish you from your competition, since very few marketers in Newcastle are doing vlogs with any real enthusiasm.
Online videos are very inexpensive to make and learning the process isn't too complicated. You probably didn't realise that your computer has software that is specifically made to carry out tasks like making and editing videos. There is no need to go crazy on your first attempt; upload it and go back and practice, you will get better after a while. Later, you may wish to do a live video shoot, and will need a good video camera for that sort of task. Please remember, quality is the thing that's going to work best.
Pre-Selling
Videos give you the opportunity to deliver a better pre-sell message. One of the best ways to sell a product or service online is to warm up your prospect first, and then guide them to the sales page. If done correctly, pre-selling through video content can shoot up your conversion rates. This is because you are not just educating the viewer here, but also talking about how your product can solve their problem. Hard selling barely works nowadays, and if it does it will leave your customer feeling disgruntled; the solution is the pre-sell, which works best. A lot of folks don't have much trust in buying from a stranger over the internet, but videos are a great way to win their trust, even if you remain faceless.
Gaining Trust
It is well known that there are lots of scams on the internet, and customers are really particular about who they trust and which websites they purchase their products from. You'll realise far more sales when people feel they can trust you. It takes a lot of work to gain the trust of people, but videos can help you accomplish that. In all of your marketing messages, including your promotional videos, potential buyers are trying to figure out if you're trustworthy. Everything makes some sort of impression, and your video productions will be judged on the quality itself as well as the content. Maybe the degree to which people trust you is determined by how accurate, informative and helpful they think your content is.
Viral Marketing
It's quite easy for videos to spread virally, and that's one other thought that you need to bear in mind. If you're not familiar with this concept, what this means is that people who love your video a lot, will tell others about it and your video link will spread like wildfire - think lots of traffic. Achieving viral status for any of your content, in this case video, can bring you tens of millions of visitors.
You can test and try new marketing ideas with video content because it's versatile and adaptable. It's super easy to produce unique content with videos, and you are able to monitor what you're doing, and the effect it's having on your customers. Naturally, the more you understand your target market, the better your videos will become at converting into sales.
With the placement of videos, you will notice that visitors will view your site for longer. Text on a page is usually not read completely through, visitors will scan until something draws their gaze. Videos in comparison are very engaging and keep the viewer glued to the screen, and therefore on your website for longer. And if your video has a personal touch, it will help you build a relationship with the viewers.
Video marketing can prove to be your secret marketing tool, because not that many marketers in Newcastle have taken full advantage of it yet. You can bring in more customers by posting your content on video sharing sites, as well as making your own video blog. You will have to engage the old marketing methods too, but you can realise good long-term results by testing and experimenting with new videos.
Video Production Newcastle - Some Things to Consider
Title: You want to take considerable care in the title of your video, as it will be a big determining factor in whether it's successful or not. Not only does your video's title have to capture the attention of people, it also needs to be optimised for your keywords. Video titles obey the same rules as any website copywriting title, so that may help you understand them better. Most importantly, make sure that people know precisely what your video is about from its title. If potential viewers read your title and it doesn't grab their attention, then they simply will not waste their time on it. Therefore, do take your time and produce an awesome video title, because it is extremely important.
Video Length: As you might be aware, online viewers soon get bored - so keep all your videos short and to the point; around 2 to 3 minutes should work best. We certainly have seen very lengthy videos, up to close to an hour, and that's way too long to do anything business related, except try to entertain. You must understand that people on the web are extremely impatient, and basically they want the facts to help them make a quick decision. Always speak in terms of benefits to the person viewing the video, and then make it a cliff-hanger. Always make your content compelling and interesting to avoid losing people's interest. Keep it short and interesting.
Keywords and Search Engine Traffic: One thing that you'll notice about videos, is they can bring you traffic from the major search engines. What you will do, just like with SEO, is place your main keyword phrase for the video in the title plus the filename. Optimising your titles and filenames is part of the overall process, much like you'd do for any website or blog. Furthermore, you should also utilise the tags in the videos as well, by using your primary keywords. Your tags are crucial because that's how potential customers locate your videos on your website, on YouTube, and in search engines. Therefore, ensure you're not ignoring this one tip, because it will be responsible for a lot of the free traffic your video receives.
Quality Content: If you want to get positive results from your video marketing efforts, it's vital to make your content high quality. When viewers find your videos useful and entertaining, it's easy to persuade them to check out your website. Videos are very popular on the internet, and if you want folks to notice yours, you have to make them memorable and valuable. You can't expect second-rate videos to get a high number of views or get circulated around the web. Don't overlook this factor, because the quality of your videos is more important than the quantity. Even if you've got a hundred videos online it won't produce any results unless each of them offers something of value to the viewer.
Video Thumbnails: Every video needs a thumbnail image, and so you need one that gets attention. When folks are generally going through a list of videos on a particular topic, they look at various things that make them click on and watch the video, and the thumbnail happens to be one of them. It is not a lot to go on, but whether your thumbnail looks appealing to people, will decide the fate of your video. It's a fairly simple process, but it can definitely increase the click through rate to your videos. However, never imitate the cheap tactics of some marketers, who use some sort of hot image purely designed to get people to click on their video. Always try to be honest in your approach and let your audience do the rest.
Formats: We don't advise straying from the avi, wmv and mov video formats, which are the 3 most widely used. Everybody doesn't watch videos in the exact same format, so having a choice is the best option. It is a fact that if you make your videos, or anything else, too difficult for people, then you'll lose their interest.
Video production work can be undertaken in Newcastle and also in nearby places like: Forest Hall, Shield Field, Gateshead, Fenham, Cowgate, Jesmond, Longbenton, Coxlodge, Byker, West Jesmond, Felling, Shieldfield, Heaton, Benton, Woolsington, Felling Shore, South Gosforth, Kenton, as well as in these postcodes NE1 3PA, NE1 1SQ, NE1 3NG, NE1 2PF, NE1 2BL, NE1 1AD, NE1 1PR, NE1 3JF, NE1 3BB, and NE1 2JJ. Locally based Newcastle videographers will probably have the phone code 0191 and the postcode NE1. Verifying this should ensure you access locally based providers of video production. Newcastle residents and businesses can utilise these and countless other video related services. To obtain price quotes for video production, click the "Quote" banner.
Video Editing Newcastle
The process of arranging and manipulating video shots is called video editing. A computer-based application used for the beautification, misalignment and editing of video shots, that may be collected from videos or from real life situations. There are several different kinds of video editing, such as video pre-recording, music video editing, still photos editing and movie making. During this process video editing is used to narrate, arrange, edit and add effects to video clips.
A wide range of different techniques are involved in the video editing process, including visual effects, motion-graphics, picture editing, sound editing and DVD transitions. To ensure smooth transition of the video and sound from beginning to end, audio-video synchronisation software is used. Transitions also play a vital role in video editing in Newcastle. The main transitions are fade-outs, wipes, dissolves, fades, special effects, fade-ins and pauses. During a video editing session, there are many transitions that can be employed.
Transitions can also be used to make a still picture seem to be moving. This is done by using short cuts and by merging several sound editing and visual techniques. A good video editor in Newcastle can combine visual and sound editing techniques to enhance the quality of the clips and accentuate the rhythm and drama of the images.
Corporate Video Production Newcastle
Creating visually engaging content tailored for businesses and organisations' communication needs is the core of corporate video production. Aimed at effectively conveying their brand message to stakeholders, clients or employees, these videos showcase a company's products, culture, achievements or services. Professional corporate video production involves painstaking planning, top-notch filming, and precise editing to ensure a polished final product. Within the business world, corporate video production plays an important role in improving brand image and fostering meaningful connections, involving event coverage, training materials, company profiles and promotional videos. There are many different types of corporate videos that can be produced, each with its own unique purpose. Some common types of corporate videos include: promotional videos, event coverage, training videos and company profiles. (92105 - Corporate Video Production Newcastle)
Newcastle Video Production Tasks
There are a number of different tasks that can be completed by your local Newcastle video production company including cheap video production, video promotion, talking head videos, time-lapse filming, health videos, video voice overs, video equipment hire, video production, professional live streaming, branding, branded content, business video production, promotional videos, TV commercial production, event filming, educational video production, aerial filming, corporate video production, video marketing services, video production for YouTube, corporate videography in Newcastle, recruitment video production, recipe videos, case study films, video shoots, video filming in Newcastle, infographics, animation, video production for social media, drone filming, and lots more. If there are some other Newcastle video production requirements that you want but don't see here, you can easily list them on the QUOTE FORM provided. We will get back to you with specifics as soon as we are able. Listed are just an example of the activities that are carried out by people who specialise in video production. Newcastle companies will be delighted to keep you abreast of their entire range of services.
Video Production Near Newcastle
Also find: Benton video production, Felling video production, Forest Hall video production, Coxlodge video production, Felling Shore video production, Cowgate video production, South Gosforth video production, Heaton video production, Shield Field video production, Fenham video production, Jesmond video production, Kenton video production, Byker video production, Shieldfield video production, West Jesmond video production, Gateshead video production, Longbenton video production, Woolsington video production and more. Most of these places are serviced by specialists in video production. Residents in the area can get video production quotes by going here.
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Video production in NE1 area, 0191.
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